New York, March 7, 2025 – Apple has officially introduced the latest iteration of its popular MacBook Air lineup, featuring the powerful M4 chip and a vibrant new color option: Sky Blue.
This update marks a significant enhancement in performance and design, with the M4 chip offering a substantial boost in computing power and efficiency.
The new models are available in both 13-inch and 15-inch sizes, with starting prices of $999 and $1,199, respectively—each $100 lower than their predecessors.
The M4 chip includes a 10-core CPU and up to a 10-core GPU, providing improved performance for tasks like multitasking, photo editing, and video production.
For instance, video editing in iMovie is up to 8x faster than the fastest Intel-based MacBook Air, and up to 2x faster than the M1 model.
Additionally, the new MacBook Air supports up to two 6K external displays at 60Hz, enhancing its capabilities for professionals and creatives.
The new MacBook Air models also feature an updated 12MP Center Stage camera, which offers higher resolution images and supports features like Desk View.
This camera allows users to move around while keeping the subject centered in the frame, making it ideal for video conferencing and presentations.
The Sky Blue color option joins the existing Midnight, Starlight, and Silver options, replacing the discontinued Space Gray.
In terms of battery life, the new MacBook Air offers up to 18 hours of use, making it suitable for all-day productivity.
Apple’s decision to lower the starting price aims to encourage more users to upgrade or experience the Mac ecosystem for the first time.
The M4 chip not only enhances performance but also supports advanced AI features through Apple Intelligence, which integrates with tools like ChatGPT to enhance user productivity.
The launch of the M4 MacBook Air comes at a strategic time for Apple, as the company seeks to revitalize the PC market following a post-pandemic downturn.
With Mac sales exceeding expectations in the recent holiday quarter, Apple is poised to continue its momentum with these new models. Pre-orders for the new MacBook Air are now live, with availability set for March 12.
As the tech industry continues to evolve, Apple’s focus on AI-enhanced devices is expected to attract both new and existing customers.
The M4 chip’s performance improvements and the addition of AI features make the new MacBook Air an attractive option for those looking to upgrade their computing experience.
The M4 chip also includes a powerful Neural Engine, which accelerates AI-based tasks and is up to 3x faster than on MacBook Air with M1.
This enhancement significantly increases speed in tasks like automatically enhancing photos and removing background noise from videos.
Furthermore, the new MacBook Air supports up to 32GB of unified memory, providing ample resources for demanding applications.
In addition to its technical prowess, the new MacBook Air maintains its sleek design, making it a stylish choice for users who value both form and function.
The fanless design ensures quiet operation, while the all-day battery life ensures users can stay productive without interruptions.
